No branding is better than bad branding! I was recently asked by Kabbage what some of the biggest branding mistakes are. Here’s what I, and other branding pros, had to say.
For starters, many people get tunnel vision for a specific social media platform. Focus is great, but if you’re all about Facebook and ignore everything else, you’ll miss opportunities. I recommend spending 75 percent of your efforts on branding to yield 90 percent of the funds you bring in. The other 25 percent? Spread it out into other business areas.
Brian Gatti, an Inspire Business Concepts partner, thinks that when you try too much to be clever it can backfire. Getting too crafty or out there with your logo, for example, can drive away customers.
For Linda Pophal, a content marketer at Strategic Communications, the biggest faux pas is overlooking both the customer experience and the product. Don’t let the visual aspects of branding take over. There’s more to success than a fantastic logo.
According to Jenifer Daniels with Good+SmartCo, a major mistake is being too much like everyone else. You want to strike a balance between too different and too “the same.” Learn lessons and get inspired, but don’t be a copycat (after all, why wouldn’t customers just go for the original?). Read the full article now to avoid costly errors.
